Search Engine Optimization
You need advanced marketing strategies to stay competitive in the advanced technology of the Internet. Before the Internet was developed, businesses relied on traditional methods of advertising such as television commercials, newspaper ads or the yellow pages. The advent of the web site now makes it easier to get your company's vision presented, and to a much larger audience. However, it’s critical that you get placed within the first several result pages served up by today’s search engines.

But what is the point of having the best web site in the world if it isn't seen? It would be pointless to create a state of the art site if nobody knows it even exists. To solve this problem search engines were created which contain millions of bits of information on just about every web site created. Search engines help the consumer to quickly locate information. However, owning a web site does not mean you will be listed on every search engine, or even one of them. You might be number 2,243 of 234,670 pages found and possibly never have any traffic on your web site. The key is to be listed in those first few pages of the search results.

Web Site Optimization
Webinsomnia first performs a critical analysis of your businesses products and/or services and targets the appropriate Meta Tags and keyword phrases that are appropriate to your business. We research your competition, and how well they are placed in the search engines and set goals of surpassing them and getting you to the top of the search engines. To accomplish this, Webinsomnia will optimize your web site while it is being designed so that it is search engine friendly.

Link Popularity
The more external links to your web site the better your web site will appear in the search engines. Search engines assume that if you have many links to your site, then you must be important and therefore rank you higher compared to a new site with no links. This is taken into consideration by more and more search engines. Google relies on this heavily. Almost all new web sites don't have any external links; so it is highly recommended that you get as many external links as possible. Webinsomnia will research appropriate web sites and directories to increase your link popularity.

Create Additional Targeted Web Sites
Webinsomnia can create an entire web site that targets a specific keyword. If you want to show up very well for gift boxes, we would create http://www.giftboxes.com and target everything on this site to it. It doesn't have to be very large (a few pages), or even have a lot of graphics. Loading it with text and links to your main site is the most important and search engines love that.